Abstract: Today, the essence of digital law is reduced to the regulation of a new digital form of old relations. In these conditions, the artificial intelligence should be considered innovative, the regulation of which is only at the initial stage. Due to the fact that the process of learning artificial intelligence has already moved to the level of self-learning, the classical approach to determining the subject of digital relations seems debatable. Thus, the issue of endowing artificial intelligence with legal personality will become one of the key issues in the next decade. The rapid development and application of new technologies requires its thorough regulation, and first of all, in matters of responsibility. The analysis of the development of information technologies in the field of artificial intelligence presented in this paper allows us to conclude that a clear legal regulation is a prerequisite for the development of relations using artificial intelligence. The evolution of digital technologies, their specificity and wide application in all spheres of society requires innovations in law. It seems necessary to develop the theoretical and legal foundations of this technical concept, to shift digital algorithms into legal norms in order to protect the rights and freedoms of human and citizen, public and private interests, society and the state.