Abstract: The subject of the research is the following questions: 1) do the knowledge, skills and competencies acquired in the course of discipline “Modern Russian Language” and the discipline “Culture of Speech” as part of the discipline “Modern Russian Language” contribute to the creation of advertising products; 2) is there is a  market demand for advertising products created based on the knowledge, skills and competencies acquired in the course of the discipline “Modern Russian Language” and the discipline “Culture of Speech” as part of the discipline “Modern Russian Language”. The article describes the practical experience of creation of advertising products (advertising text and advertising slogan), and assessment of their demand on the advertising market. The authors determine the sense of demand for advertising products created on the basis of the developed professional competencies. It is established that the acquired knowledge and skills formed thereof do help to create a high-quality advertising product. The authors experimentally prove the high demand for advertising products created in the light of the knowledge of the Russian language system, skills and competencies formed on the basis of such knowledge. The scientific novelty lies in carrying out the experiment that proves the demand on the advertising market for knowledge, skills and competencies acquired in the course of studying classical humanities disciplines “Modern Russian Language” and “Culture of Speech”. The practical importance of this research consists in a positive answer to the question on the demand for knowledge of the system of modern Russian language, communicative qualities of speech, skills and competencies formed on the basis of such knowledge. The relevance of this article also consists in conveying positive experience to the upcoming generation of students majoring in “Advertising and Public Relations”.