Abstract: The subject of this research is the legal regulation of franchising at the current stage of economic development. The object of this research is social relations emerging as a result of conducting business activity in the form of franchising. The present state of legal regulation of franchising in the Russian Federation is being analyzed. Special attention is paid to the aspects of regulation of this institution in the conditions of digitalization. The author examines the prospects of using smart contracts in the sphere of franchising, peculiarities of digital elements within a franchise, concept of digital franchising, and prospects of its regulation. The scientific novelty consists in examination of franchising in the conditions of digital economy from the perspective of analysis and determination of the prospect of legal regulation of this institutions. It is concluded that the improvement of regulation of franchising in the context of digital economy in the Russian Federation is possible through the following avenues: 1) simplified procedure of state registration for granting exclusive rights based on the agreement of commercial concession; establishment of alternative methods of identification of the entity who expresses statement of intention; 2) introduction of amendments to the Part 3 of the Civil Code of the Russian Federation for assigning legal status to such objects as cloud technologies and big data; 3) improvement of norms of the Article 1033 of the Civil Code of the Russian Federation to specify the admissibility of restrictive terms with regards to user activity in the Internet; 4) formulation of regulatory norms for rendering digital services,.

Abstract: The subject of this research is the legal regulation of franchising at the current stage of economic development. The object of this research is social relations emerging as a result of conducting business activity in the form of franchising. The present state of legal regulation of franchising in the Russian Federation is being analyzed. Special attention is paid to the aspects of regulation of this institution in the conditions of digitalization. The author examines the prospects of using smart contracts in the sphere of franchising, peculiarities of digital elements within a franchise, concept of digital franchising, and prospects of its regulation. The scientific novelty consists in examination of franchising in the conditions of digital economy from the perspective of analysis and determination of the prospect of legal regulation of this institutions. It is concluded that the improvement of regulation of franchising in the context of digital economy in the Russian Federation is possible through the following avenues: 1) simplified procedure of state registration for granting exclusive rights based on the agreement of commercial concession; establishment of alternative methods of identification of the entity who expresses statement of intention; 2) introduction of amendments to the Part 3 of the Civil Code of the Russian Federation for assigning legal status to such objects as cloud technologies and big data; 3) improvement of norms of the Article 1033 of the Civil Code of the Russian Federation to specify the admissibility of restrictive terms with regards to user activity in the Internet; 4) formulation of regulatory norms for rendering digital services,.