Abstract: This article is dedicated to one of the actively developing translation aspects in the Russian translation studies – the technology of website localization of Buryat State University. The author determines its key stages and analyzes the main translation techniques. Special attention is paid to the main aspects of localization (content, translation techniques, special lexicon, grammatical transformations, intercultural peculiarities, pragmatic adaptation). The subject of this research became the translation technique of the content of university website from Russian to English. The scientific novelty consists in identification of the aspects of localization of a university website and determination of techniques for translation of terms of the academic discourse. A conclusion is formulated that website localization is a creative process of adaptation of the content to language and cultural peculiarities of the local market. It is not limited just by the translation of text, but rather represents a form of intercultural communication, which successfulness is possible upon the condition of taking into account the sociocultural markers of the language of users.