Abstract: The subject of the study is online cinemas (streaming services, streaming platforms), understood by the authors of this study as new media. The object of the study is a set of features of new media, considered on the basis of streaming services on the Russian market. The authors consider in detail such aspects of the topic as the features of the content of online cinemas, their correlation with new media and format television, building a user trajectory of content and the possibility of posting user reviews. Particular attention is paid to the transformation of format television into neotelevision using the tools of modern technologies and the capabilities of convergent online platforms with content diversification. The main conclusions of the study are the classification of online cinemas as an intermediate variant of new media: the renovation of the features of traditional media on a new platform. Unlike traditional cinemas, which do not position themselves as media platforms, online cinemas allow viewing news content, promptly tracking events in the world and at the same time viewing entertainment and educational content in a user-friendly mode. A special contribution of the authors to the study of the topic is an appeal to online cinemas from the perspective of journalism and media, which was not previously presented in Russian science. The novelty of the research lies in the consideration of streaming services as part of the media and as part of a modern media system that includes both fundamentally new media and the renovation of existing formats.

Abstract: This article reviews the headline structure on the online news portals that are dedicated to sport events. The object of this research is a typical model of heading complex, while the subject is the specificity of text heading strategy during a notable sport event, such as the Olympic Games in Tokyo. The article employs the method of continuous sampling of headlines, classification and interpretation of the acquired material, comparative analysis, as questionnaire-based survey of young journalists – students of the faculty of Journalism. The answers of respondents indicated that these information portals have become a traineeship for the students majoring in sports journalism. The novelty of this article is defined by the following factors: most common headline structure on the sports information portals consists of two simple sentences; there are four types of relationships between the parts of headline. The author determines the reason for the dominance of the two-part headline complex: on the one hand, it is explained by the general evolution of headlines of the Internet media – from drawing attention towards purely informative, which virtually replaces reading of the material. On the analyzed Internet portals, this is complemented by the tendency towards copying the structure of the post in social media: the image and short description it, which can unfold to a larger text upon the desire of the reader. It is assumed that namely the prevalence of young journalists in sports media and the focus on young audience that follows sports events t leads to the increase of headlines of such type.