Abstract: The subject of the research is the role of deixical words (articles) in the process of expressing the conceptual category of the general and singular in the English language. The author of the article focuses on the universal nature of the aforesaid conceptual category emphasizing that this conceptual category compiles the verbal categorization of all world's languages. The category gives an opportunity to perform the process of nomination in the language when the thought moves from particularities to generals. Vice versa, this conceptual caregory allows to differentiate between a generalized representation of an item and singular mention thereof which lies at the heart of communication in any language. The methodological basis of the research includes linguistic research methods such as methods of comparative-historical, comparative, semantic and stylistic analysis as well as methods of lexicographical and textologicval analysis and corpus research method. The novelty of this research is caused by the scientific problem raised by the author. The conceptual category of the general and singular is viewed in the English language from the piont of view of the deixical relations expressed by articles. The author concludes that the relationship between the general and singular representations is demonstrated in the English language through opposing a zero article to two positive articles, definite and indefinite articles. The author concludes that unlike other languages that have articles, contemporary English has got a tendency towards endless extension of the scope of application of a zero article.