Abstract: The article examines the question of the relationship between two concepts: the ancient Greek measure and the Scandinavian lagom. The author, on the one hand, turns to the heritage of ancient Greek philosophy and tries to reconstruct the main semantic characteristics of the ancient measure, and on the other hand, to the historical context of the emergence of the concept of lagom and its meaning. The disclosure of the semantic context of these concepts occurs through aspects: onto-cosmological, existential-anthropological. The author, in a philosophical and cultural manner, pays special attention to identifying the similarities and differences in the semantic content of these terms. The author also seeks to understand where the concept of lagom, as used in everyday life, can be consistent with and fit harmoniously into the philosophical context of “self-care”. This allows us to clarify the relationship between the concepts of measure and lagoma, their boundaries and specifics. The author comes to the conclusion regarding the Scandinavian lagom that although this concept carries the original conceptual load of measure as the limit of being, there is practically no philosophical development of its semantic content, that is, this concept remains in the context of myth. The existential-anthropological criterion shows that the concept of lagom can and should be used in philosophy, especially when it comes to the philosophy of everyday life, minimalism and eudaimonism. The philosophical content of the concept of lagom and its consideration as a meta-term leads the author to the conclusion that it can and should be used in philosophy, especially when it comes to the philosophy of everyday life, the philosophy of minimalism and eudaimonism. It is obvious that lagom is an independently developing term denoting a special style of everyday lifestyle, caring for oneself and the world.