Abstract: Leaning on the narrative analysis of media materials, this articled examines the peculiarities of the narrative of regional literary festival of Robert Rozhdestvensky. Research methodology employs narrative analysis, which being a variety of qualitative content analysis, implies characteristics of the following textual elements: narrator: hero/narrator / author; characters, their types; events (plot functions); type of narrative strategy; time; space; intertext, precedent texts, metanarrative; dichotomies, presuppositions, ideologemes. The object of this analysis is media article dedicated to the regional literary festival of Robert Rozhdestvensky, material publications (345 units) cover the period from June 8, 2007 to December 31, 2019. Four types of narrative elements of discourse of a special event are characterized: personal experience of familiarization with R. Rozhdestvensky’s poetry; national narrative of the Great Patriotic War; history of emergence of his poems in the context of other belongings that were transferred to the museum. Narrative elements within the discourse structure are brief and curtailed. The article explores narrative potential of a social conflict in generating the narrative of a special event in the media. It is demonstrated that the narrative is composed by stories associated with Robert Rozhdestvensky, while the subjects of media discourse are the prominent participants, cultural workers, and narrators. The conclusion is drawn that the narrative and mythological components within the structure of media discourse are attributed to different objectives.

Abstract: The subject of research is quantitative and qualitative characteristics of representation of the issue of Pan-Turkism in the Mass Media. The authors study two trends of development of the Pan-Turkism ideas: on the other hand, marginalization, on the other hand - actualization, which corresponds with the periods of crises (wars, epidemics, political crises). As an alternative to separatist movements, the authors name the increase of the role of transborder cooperation in the context of Eurasian integration with the help of the Eurasian Economic Union, Shanghai Cooperation Organization, the Eurasian Economic Community, and the project of transborder regional cooperation Big Altai. The purpose of the research is to characterise the main media trends of presentation of the Pan-Turkism issue in the Mass Media. The authors demonstrate the assessment of quantitative and qualitative characteristics of media coverage of the ideas of Pan-Turkism (the dynamics of referring; the activity of media in the number of messages and mediaindex, the level, categories, genres, the most remarkable newsworthy events; the role of international social, religious, educational organizations; the position of countries, regions, public figures, government and social organizations and institutions in the media coverage of the Pan-Turkism ideas).
The scientific novelty consists in the fact that the context of references to the Pan-Turkism ideas in the media, as well as the media trends in this field which are being formed, almost haven’t been studied. The main conclusions of the research are about the information agenda, formed mainly by the Russian federal Internet media, aimed at the coverage of the Pan-Turkism issues. The most active in the formation of the Pan-Turkism agenda are the Russian pro-government and pro-Armenian media. Turkey, Armenia, Syria, Azerbaijan and Nagorno-Karabakh have a negative image in the media materials in the context of Pan-Turkism. Russia, the U.S., China. Kazakhstan, Kyrgyzstan, Uzbekistan, as well as such political figures as Recep Erdoğan, Vladimir Putin, Ilham Aliyev and Nikol Vovayi Pashinyan are referred to in a positive context. 
 

Abstract:  
The subject of this work is the regional conflicts around the allocation of controversial (provocative, outrageous, shocking) advertising. The legal and communicative aspect of the provocative advertising are being examined. The author analyzes the structure of conflicts (subject, object, environment, positions, interests, resources of the parties), their dynamics (characteristic of the conflict stages, explanatory models, incident, escalation, cost of continuation/ending of a conflict), functions, methods of conflict management or resolution (participants’ behavioral strategies and tactics, solution methods, role of government structures). Methodology of the research is based on the structural-dynamic analysis of conflict situations. According to the author’s data, the conflictological analysis of the cases of allocation of advertising structures in the Russian regions has not been previously conducted, which justifies the scientific novelty of the article. The aforementioned conflicts are distinguished by the institutionalized character, anonymous character one of the parties of a conflict, official character of the conflict communication, significant role of government in resolving the conflicts, subject-object model of relationship between the participants. The information motives are initiated by either the state representatives or political/social organizations. Despite the fact that the majority of disputes concern the small businesses, the business representatives do not form an agenda on this matter.