Abstract: This article is dedicated to elaboration and testing of a methodology for assessing the effectiveness of state information policy in the field of increasing the level of public trust in financial institutions at the regional level. Based on the practice-oriented concept of state information policy in the field of increasing public confidence in financial institutions, the main theoretical principles and criteria were analyzed. A system of indicators to assess the effectiveness of this state information policy at the regional level was also presented. The conducted cluster and correlation analysis of the regions of the Central Federal District made it possible to rank them according to the level of socio-economic well-being, which allowed us to identify the Lipetsk, Ryazan and Moscow regions as objects for further testing of the elaborated methodology. In the proposed methodology, effectiveness assessment indicators were grouped into four blocks: 1) strategic planning and programming; 2) methodological and personnel support; 3) implementation of information policy; 4) effectiveness of government programs. The application of a methodology for assessing the effectiveness of state information policy measures in the field of increasing public confidence in financial institutions in the regions showed its average level in all three regions we selected. It was concluded that regions should more flexibly and effectively distribute their activities across all components and stages of the implementation of information policy, from planning (including long-term planning) for the implementation of these functions, to organizing monitoring of the effectiveness of ongoing activities.