Abstract: The article is devoted to the analysis of verbal means used to represent personal emotional states. The research is based on the analysis of movies in English. Despite the fact that there has been a great number of researches on the linguistic reflection of emotions, linguists admit that the main issues of the theory of lexical affectability. The article includes the analysis of the main functions of linguistic means used to convey positive and negative emotions in the process of communication. The basis of the research involves the classification of emotions offered by K. Izard. The research has been made as part of the discursive paradigm. The author has applied the methods and techniques of the linguitic analysis of actual material such as the continuous sampling method, component analysis and content analysis of lexical units. The scientific novelty of the research is caused by the fact that the author performs a discursive analysis of emotional states of personality in the English linguistic culture. The analysis results demonstrate that positive emotions such as interest, joy and surprise are usually expressed through exclamations, interjections, explematory sentences that have the 'I' pronoun, elliptical sentences and appelative words as their parts. Negative emotions such as anger, sadness, disdain, fear, shame or guilt are most frequently expressed by emotionally coloured words, 'God' exclamation, elliptical sentences and intonation. 

Abstract: The article is devoted to the study of the image in political linguistics and the consideration of the problem of the substantive aspect of the speech image of a politician, which is due to the exceptional role of the image for the politician as an active public figure. One of the most notable social institutions of our time is politics, the interest in the study of which by linguists has been steady recently, since many political actions are by their very nature speech. The article includes an analysis of the functioning of language means when creating an image of a politician. In the course of their research the authors have applied the following methods: analysis of vocabulary definitions, introspective analysis, statistical analysis to define the frequency of language phenomena. The main conclusions of the research are as follows: the use of language tools in D. Trump's public speeches, which is mainly due to the objectives of these speeches, the main task of which is to make a strong impression on the audience; stylistic techniques at the phonographic, lexical, lexical-grammatical and syntactic levels, through which the speaker maintains the attention and interest of listeners, activates the process of perception and affects the addressee to achieve the goal.