Abstract: The article presents the results of a study of changes in the innovative potential of the organization's employees in the post-crisis period using active visualization. A sufficiently large number of managers note the features of experiencing a crisis by employees of organizations. At the same time, there is a pronounced need to introduce innovations in the work of organizations in order to adapt to the current situation in the country and the world. The paper describes the innovative potential, presents its content (creative approach to work; employee's attitude to work in a situation of uncertainty; initiative; low anxiety; high search activity). The data obtained during the diagnostics of innovation potential allowed us to identify several groups of employees with different levels of readiness for its implementation: with a critical and low level of readiness for innovation; with an acceptable level of readiness for innovation; with a sufficiently pronounced level of readiness for innovation. The majority of respondents belong to the group with a low level of readiness for innovation. The results of the work carried out made it possible to form the main sections of the employee training program in order to develop their innovative potential. A key component of the program's implementation is active visualization as a way to transform employees' perceptions of innovation. It was revealed that the use of visualization in the framework of helping employees overcome changes allowed them to significantly increase their innovative potential and willingness to innovate in their work. Participants noted an increase in the level of observation, the ability to look outside the box at tasks at work, a decrease in fear of changes that occur in the organization in the post-crisis period.