Abstract: This article is dedicated to the analysis of linguoculturological, linguocognitive, and semantic properties of phraseological units with zoomorphic components with high connotative potential, which are one of the key sources of cultural-national heritage of the Chinese civilization. Language material of the research demonstrates that in Chinese language most productivity as a figurative core of phraseologisms belongs to zoonyms (common name for animals) from liuchu (六畜) group consisting of six kinds of domesticated animals and birds, which includes horse – ma (马), cow/ox – niu (牛), dog – gou (狗), pig – zhu (猪), chicken – ji (鸡)). The research results illustrate that the value-semantic aspect of national mentality is neither more nor less than an accumulation of systematized knowledge of people on the environment and world, viewed through the prism of their social and emotional experience. Methodological framework is the linguocultural and linguocognitive method, which allow giving a complex description of linguistic and cultural semantics of phraseologisms with the components – zoonyms. The scientific novelty is defined by the author’s original approach towards working with set objectives, comprehensive examination of the question of zoomorphic code of Chinese linguoculture through the basic concepts and their verbal meanings, as well as development of theoretical and methodological grounds of linguocultural and linguocognitive directions of studying linguistic concepts.

Abstract: This article explores gender traditions of Chinese culture and their mainstream in the verbal means of Chinese language. The author highlights the national cultural peculiarities of Chinese gender culture and ways of their realization in the linguistic units: word, established collocations, proverbs and sayings. Studying the language facts demonstrates that gender stereotypes in the Chinese culture have not only universal cultural, but also linguistic properties implemented in the language through extensive verbal means. For the description of internal form of linguistic units, the study uses the following methods common to linguoculturological research: description, semantic definition, and linguistic interpretation. The article is one of the first works within the post-Soviet Sinology that illustrates that gender stereotypes in the modern Chinese society are objectivized by the extensive and well-structured lexical-phraseological field, proverbs, sayings and other linguistic units, which testifies to its communicative relevance in the Chinese linguistic consciousness.