Abstract: The relevance of this research is substantiated by its relation to one of the key directions in modern linguistics – linguoconceptology, and consists in studying language specificity of the axiological concept of “fate” as an important anchor of national mental space. The goal of this work is to define the axiological characteristics of the concept of “fate” in Chinese and Kazakh sphere of concepts through the establishment of their hierarchical structure. Therefore, the author sets the following goals: to examine the specificity of axiological concept of “fate” in the Chinese and Kazakh languages; determine the cognitive basis, specificity, role and type of the concept of “fate” in Chinese and Kazakh sphere of concepts; identify the main linguistic representatives of the concept of “space” in figurative means; reveal the phenomenon of the concept of “fate” through the related concepts; establish its cognitive classifiers. The scientific novelty consists in the analysis of the cultural and historical contexts of formation of the concept of “fate” on the example of two differently structured languages – isolated Chinese and agglutinative Kazakh. The author determines the national specificity of this concept; explores historical-philosophical peculiarities of its evolution within the Chinese and Kazakh linguistic consciousness; as well as establishes its principal conceptual, value and figurative characteristics.

Abstract: This article explores gender traditions of Chinese culture and their mainstream in the verbal means of Chinese language. The author highlights the national cultural peculiarities of Chinese gender culture and ways of their realization in the linguistic units: word, established collocations, proverbs and sayings. Studying the language facts demonstrates that gender stereotypes in the Chinese culture have not only universal cultural, but also linguistic properties implemented in the language through extensive verbal means. For the description of internal form of linguistic units, the study uses the following methods common to linguoculturological research: description, semantic definition, and linguistic interpretation. The article is one of the first works within the post-Soviet Sinology that illustrates that gender stereotypes in the modern Chinese society are objectivized by the extensive and well-structured lexical-phraseological field, proverbs, sayings and other linguistic units, which testifies to its communicative relevance in the Chinese linguistic consciousness.