Abstract: The subject of this article is the peculiarities of the contextual use of Anglo-American loanwords in German journalistic texts. The aim of this article is to identify and analyse their specificity of functioning in word-formation, grammatical-morphological and thematic-conceptual aspects on the material of publications in the German-language magazine and Internet portal "Der Spiegel" in the period of 2022-2023. The study uses contextual analysis, descriptive method and classification method in typologising foreign language borrowings. The method of structural semantic analysis served to investigate lexical units in the issues of the magazine. The method of component analysis was applied in the work to study individual morphemes of the card index units, and the method of quantitative analysis – to establish the ratio within the borrowed material. The novelty of the study lies in the confirmation of the fact that the peculiarities of the use of hybrid anglicisms in German described in the article from the point of view of their word-formation models, grammatical-morphological and thematic-conceptual aspects clarify the existing ideas about the current state of the vocabulary of native speakers of this language, the systematisation of which is of particular importance for the further study of German lexicology, the linguistic landscape of Germany and the theory of language interaction. On the basis of the obtained results it was possible to reveal that the introduction of Anglo-American words into German and the emergence of such a linguistic phenomenon as "Denglisch", their use in speech is ambiguous and is accompanied by different ways of assimilation, namely by likening them to word-formation models and grammatical rules of the new language system. The vocabulary borrowed from English has its wide distribution in different spheres of life: from sports to economic.

Abstract: The subject of this article is the determination and analysis of linguosemiotic peculiarities of functionality of phraseological units of syntactic level in the tourism discourse. The object of this article is the Russian and German paroemias as a hyperonym in relation to proverbs, proverbial expressions and sententious sayings. These set phrases have grammatical structure of the sentence and are used in the literal and figurative sense. The goal of this research is to determine and analyze the semantic, syntactic and pragmatic peculiarities of implementation of paroemias in guidebooks and brochures in the Russian and German languages, which demonstrate ethnocultural specificity of the peoples. The author employs interdisciplinary approach, which is substantiated by active use of the scientific category “tourism discourse" in different sciences. The main conclusion consists in the presence of linguosemiotic peculiarities of the functionality of paremias in guidebooks and brochures. Using the analysis of lexical-semantic structure of the Russian and German paremias, the author determines the semantic dominants of paremiological representation of the concepts of tourism discourse in the Russian and German linguocultures that contain ethnocultural stereotypical representations of the peoples on traveling; and this defines the author’s special contribution. The novelty lies in proving fact that the functionality of paremias in the language of guidebooks and brochures has syntactic peculiarities that are revealed in their integration into the context for cohesiveness of the tourism discourse. Pragmatic peculiarities are determined by the choice of strategies and tactics aimed at drawing attention of the tourists and increasing interest in the services rendered.