Abstract: The article presents a theoretical analysis of the sociological discourse on corporate culture. The role of corporate culture in the practical activities of the enterprise and its institutional features are discussed. The subject of the study is corporate culture, in particular, the specifics of the use of the term and the components of corporate culture are clarified. It is shown that culture is based on a value component, the development of which in the context of the company should form the value of work and the value of belonging to one's company, which, in turn, should be congruent with the company's strategy and development goals. The article reveals the differences between a developed corporate culture, such as educating and motivating employees to perceive work in the company as a way of life, ensuring staff commitment to the ideas and values of the organization.   The article used a theoretical review of scientific literature in the field of sociology of culture and personnel management. The novelty of the research is the translation of the experience of a medical organization (Mayo clinic), which has a highly developed corporate culture based on the ideas of customer orientation, as well as the identification of the principles of its work and the features of building a culture. The importance of compatibility of corporate culture and strategy is also emphasized. It is noted that at the material level, corporate culture can be observed through visible signs (branded clothing, corporate symbols, organizational ceremonies and attributes, work environment, etc.), and at the level of spiritual culture – values and norms that define and regulate the behavior of employees in the company. At the same time, values closely related to visual samples reflect the internal philosophy of the company. It is emphasized that norms, patterns of corporate behavior, through corporate culture are tools for personnel management, and corporate culture acts as an institutional management tool. The article concludes that it is necessary to purposefully form and develop a corporate culture in the process of which the primary should be the creation of a value component related to the company's development strategy.

Abstract: This article presents analysis of concept and objectives of World Health Organization initiative “Healthy Cities”, developed in accordance with the Future Earth 2025 Vision. Attention is focused on the relevant documents and basic conceptual principles of the project. The WHO European Healthy Cities Network along with the peculiarities of Russian project are described. The author provides a forecast of the Federal Service for the Oversight of Consumer Protection and Human Wellbeing regarding the improvement of sanitary-epidemiological wellbeing of the population.  The article discusses the results of sampling observation of behavioral factors affecting public health conducted by the Russian Federal State Statistics Service in 2013, 2018, 2019; as well as fragment of the sociological survey results carried out by the author in 2013 and 2017 among the school and university students of Tyumen Region. The scientific novelty is associated with result acquired by the author from the analysis of secondary empirical data; as well as the formulated conclusions on the relevance of comprehensive approach towards preservation of health of urban population, need for creating equal access of all population groups to quality infrastructure, as well as prevention, diagnostics, treatment of diseases alongside restoration, preservation and improvement of health. It is recommended to use international and Russian experience of “Healthy Cities” initiatives for encouraging health-saving behavior of urban population, and development similar project “Healthy Village” for rural population.

Abstract: This article presents the analysis of sociological discourse on the fundamental aspects of the “Healthy Cities” project; discusses the peculiarities of the World Health Organization “Healthy Cities” strategy; technologies of formation of the created on its basis programs on preservation of health of the urban population. The importance of the political and legislative factor impacting people’s health and inequality with regards to health maintenance is revealed. The subject of this research is the projects aimed at preservation of health of the city dwellers and overcoming of inequality related to health, developed on the basis of the World Health Organization “Healthy Cities” concept. The author applies the theoretical-methodological analysis, secondary data analysis of the sociological study “Moscow is a Healthy City” (Russian Public Opinion Research Center, 2018)’; as well as survey results, conducted by the author in 2013 and 2017 among the schoolers, university students, and their parents of Tyumen Region, on the questions of health maintenance. The main conclusion consists in consideration of the socio-biological gradient in formation of inequalities with regards to health among the representatives of different social groups. The author emphasizes the effectiveness of the “Healthy Cities” project in Moscow; as well as discusses the strategies on preservation of health among the population of Tyumen Region. The results of the conducted sociological study on living a healthy lifestyle demonstrate an accurate correlation between the increasing level of education and the number of those adopting a healthy lifestyle. Such project is relevant for not only large cities, but also rural areas with certain adjustment to the local specificities and tasks.