Abstract: This article examines the problem relevant from the perspective of methodology of scientific analysis, as well as the practice of social life. The trend towards growing number of charity organizations and individual benefactors, functioning of charity as an effective tool for solving social and economic problems, distrust of population in the work of charity organizations led to the need for scientific analysis of population’s attitude towards charity in Altai Krai. As of today, such phenomenon has strongly establishes not only in the society and people’s consciousness, but also at the country level reflected in the regulatory acts, which emphasizes its importance. The attitude population towards charity work in Altai Krai was studied through the method of information gathering – questionnaire. The frame for sample selection consisted of the number of residents of Altai Krai. The conducted survey detected that the number of those taking part in charity is greater than those who are not. The prevailing types and forms of charity activity is monetary contributions to charity foundations and organizations, as well as targeted aid. As a result of this research, the authors established that the majority of population have positive attitude towards charity work. Most of the respondents have already participated in charity activity; while the rest are willing to take part, if the money are spent as intended or if their financial situation improves. The authors also note the gradual and stable increase in the number of charity organizations, foundations, philanthropists and volunteers, as well as the expansion of corporate charity.