Abstract: The subject of this research is the social design (project management) as the activity of managing changes at the macro level embedded into the system of public administration.  Project management is viewed in the context of the three stages of management cycle, each of which reveals the content of its inherent functions. Particular attention is dedicated to the specificity of managerial relations between the subject and object of project management. At all stages of management cycles, the author underlines the axiological aspect of social macro management. Relevant problems regarding the implementation of functions of project management in Russia are examined. The novelty of this work consists in substantiation of the original approach towards consideration of social design  not as a separate function of public administration, but as a particular type of management. The author proposes a model of state project management, consisting of the management cycle that contains three main stages characteristic to each stage of the function. Based on the theoretical model, the article describes the functions of project management, as well as demonstrates the difficulties of its implementation in the modern Russian conditions. The conclusion is substantiated on the need for overcoming chaotization of public consciousness in modern Russian leaning on the ideas and values that reflect the country’s national identity. This conclusion is of practical relevance for realization of the project that qualify as national.  

Abstract: The subject of this research is the specificity of management of the social relations and processes. For the modern theory of management, the question of comprehending the nature of social management (its object, structure, area of implementation, etc.) remains open. The article demonstrates that the objective foundation of the complex paradigm of social management lies in the systemic character of the object of management, represented by the society in unity of the constituent elements – subsystems. It is substantiated that the complex approach towards management does not limit the social management by exceptionally social sphere, however, namely within the social sphere, forms its fundamental characteristic – the axiological orientation towards human. Social management extends beyond the social sphere, as well as captures with the management influence the social aspects of all spheres of the society. It is proven that the major role in the complex implementation of target function of the social management is called to be played by the state. Special attention is turned to the institutional environment in the context of ensuring management, place of trust within the institutional environment, and dual role of trust in social management. In studying the problem of trusts as indicator of efficiency of the social management, the work applies the statistical methods of processing the results of sociological surveys. The scientific novelty consists in formulation of the theoretical grounds of complex paradigm of social management, which methodologically ensures the structural and functional reliability of the management. The place of social management in economic, political, social, and cultural subsystems of the society is determined. The authors suggest an original model of the system of state social management, define its parameters, as well as formulate the target function of social management that lies in the support of integrity of the society, its sustainable development considering the human interests. A conclusion is made about the importance of trust, on one hand – as indicator of efficiency of the social management, while on the other – as a social resource, relied upon by the administration in order to produce results.

Abstract: This article conducts a philosophical analysis of the sociocultural aspect of administration, focusing attention on its axiological component. The authors substantiate the importance of axiology of administration on both, the government level, as well as the level of a separate organization. Specificity of the administrative influence through the organizational culture is being revealed. The work substantiates the necessity of taking into account within the work activity the traditions of national culture, its ideals, and values. The authors examine the importance of axiology of administration in solution the tasks of innovative development of the Russian society, when there is a need to motivate people for creativity, initiative, and risk. The scientific novelty consists in overcoming the gap between the culture and sociality within the administrative process, as well as in determination of peculiarities of mechanism that regulates creativity and innovative activity through the values; the latter are considered an essential element of sociocultural administration. The conclusion is made about the advantages of such regulation of creative work, as a challenge, which derives from the ideal nature of values.