Abstract: The subject of the research is the picture of the world of the Swiss presented through the analysis of their language and based on the cultural concept 'The Alps'. Voronko in detail describes the key terms of The Alps concept formed from different points of view of Swiss cultural ideas and views. The author pays special attention to the analysis of Alpine Switzerland because The Alps is a certain object that presents a cultural concept of the Swiss. The Swiss lives depend on the Alps a lot, from their everyday life to the economic status of the country. Alpines, singularities of their everyday life and cuisine have their traditional names that are typical only for Swiss mountain regions. In this research Voronko followed the structure of the frame that involved names of Alpine region citizens, their everyday life and cuisine, traditions, festivals of the Alpine region, folk music, national sports, tourism, and precedent names. The author of the article applied the method of component analysis. In the course of the component analysis the author has used the vocabulary and definitions from the definition dictionaries of the Swiss German and COSMAS II corpus. The main conclusion  of the research is that Alpine Swiss have their own bright culture, traditions, festivals, national cusine and folklore, developing tourism and famous people. The results of the research also demonstrate that the cultural component of the concept is so bright as a result of the conceptual features thereof, in particular, certain names used to denote inhabitants of the Alpine region, their everyday life, cuisine, traditions and festivals, folk music, tourism and precedent names.