Abstract: The object of the research is the concept 'THE WORLD'. The subject of the research is the explication of THE WORLD concept in an individual discourse of a postmodernist Viktor Pelevin. The purpose of the research is to define peculiarities of Pelevin's individual conceptualization of THE WORLD term in his novel 'The Love for Three Zuckerbrins'. The main source the research is based on is the National Corpus of the Russian Language. The author focuses on the analysis of the extracts with THE WORLD lexeme from the novel 'The Love for Three Zuckerbrins'. Applying the continuous sampling method, the author analyzes the extracts from 'The Love for Three Zuckerbrins' presented in the National Corpus of the Russian Language. The obtained data were analyzed with the use of the conceptual corpus approach. The scientific novelty of the research is caused by the fact that the author analyzes Viktor Pelevin's novel 'The Love for Three Zuckerbrins' from the point of view of cognitive studies and corpus linguistics. As a result of the research, Kholod describes Pelevin's individual interepretation of THE WORLD concept. The results of the research can be used in linguoconceptual, corpus-linguistic and literary discourses.