Abstract: The authors have analyzed definitions of attraction and existing directions and tools for its research in the field of small groups. A conceptual model of the manifestation of attraction in the group is proposed, this model includes three levels - interpersonal, microgroup and group attraction, each of which contains three components - subject, communicative and activity. On the basis of this model, an interpersonal attraction questionnaire and a group and microgroup attraction questionnaire have been developed. Both questionnaires include three subscales for measuring the corresponding components of the attraction. An expert assessment of the content and obvious validity of the questionnaires was carried out. On a sample of 18 small production groups (N = 200 employees), which are the primary structural divisions in organizations and small in composition of the company, an empirical study was conducted. Separately, for each questionnaire, factor and correlation analysis was carried out, reliability-consistency and empirical distribution of each subscale were evaluated. The necessity of selection in the questionnaires of three subchalkers is substantiated. It is shown that the questionnaires have validity and reliability of the analyzed indicators. The authors of the article made the main conclusions, highlighted the possibility of using the developed tools. The questionnaires can be widely used to solve research and practical problems.