Kachulin A.G. —
Network mass media and information society: socio-philosophical analysis of the process of formation of new hierarchies
// Philosophical Thought. – 2017. – ¹ 9.
– P. 1 - 12.
DOI: 10.25136/2409-8728.2017.9.24127
URL: https://en.e-notabene.ru/fr/article_24127.html
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Abstract: This article analyzes the data of the economic rating of the largest world companies Financial Times Global 500 for the II quarter of 2017. It is demonstrated that seven out of the ten largest world companies deal with the technologies of mass communication. Based on the data from the financial reports of the corporation and public information about their activity, the article introduces a socio-philosophical interpretation of the process of a rapid increase capitalization of these companies. It is shown that these companies held the key positions in the rating under the influence of the global trend established after the world crisis of 2008. Leaning on the interdisciplinary approach that combines the methods of philosophy and sociology of mass communications alongside mediaecology and mediatheory, the article explores the nature of the aforementioned trend. It is underlined that it relates to the distribution of the network technology of mass communication. The author researches the impact of network technology upon the social structure, and reveals that the network mass media simultaneously produce the two opposite effects. As the means of communication, it has a decentralized effect upon the society, which deconstructs the strict hierarchies and creates the networks of coordination as the new organizational structures. However, the very process of decentralization in the context of network interaction serves the goals aimed at establishing of the new hierarchical system, within which the network mass media become the new centers of world influence as the organizers of functionality of the social processes.