Abstract: The author analyzes the current Russian legislation on advertising in order to consider the administrative aspect of advertising, the types of inappropriate advertising, the problems of initiation, creation and dissemination of inappropriate advertising, the necessity to protect the consumers’ rights against inappropriate and inaccurate advertising; the author defines and analyzes some administrative mechanisms of the struggle against inappropriate advertising. Based on the research, the author proposes stiffening administrative responsibility for inappropriate advertising. The research methodology is based on recent achievements of epistemology. The author applies general philosophical and theoretical research methods (dialectics, the system method, analysis, synthesis, analogy, deduction, observation and modeling), and traditional methods of jurisprudence (formal logical). The author concludes that inappropriate advertising is an object of complex legal regulation, and legislation on advertising is closely connected with civil, administrative and constitutional law. The role of administrative mechanisms of the struggle against inappropriate advertising can hardly be overestimated; all of them are aimed at the struggle against inappropriate advertising regardless of the presence of damage caused on the consumers by the dissemination of such advertising.