Abstract: The article is dedicated to examination of the relevant questions associated with creation of image of territorial formations. The authors touch upon the problem of inefficiency of image strategy of a number of peripheral territories of the country if compared to the central region. Special attention is given to the role of historical-cultural aspect in creation and regulation of the image of regions. In this regard, the article performs an attempt of analyzing the modern technologies of geo-image management on the example of a specific constituent of the Russian Federation – the Republic of Mordovia. Particularly, the method of territorial “branding” based on demonstration of the ethno-regional identity inside, as well as outside the region. The authors conclude that currently, the image of a territory attains a status of one of its resources, which presents a compact understanding of its major priorities of the foreign and domestic policy of the territory that predefine its economic, political, and social future. The attractiveness of a region lies in its historical, ethnic, and cultural-symbolic aspects, as well as target work of PR-specialists in the sphere of territorial image-making.
 

Abstract: The subject of study is the professional image of the teacher of the Military Academy of the General Staff of the Russian Armed Forces, considered in historical perspective and contemporary perspective. Particular attention is paid to the concept of image of the academy and its structure, the image of the teaching staff of the Academy, the corporate culture, corporate ideology, values corporate image of the teaching staff of the Academy. Concretized mechanisms of functioning of the corporate culture of the faculty of the Academy, and presents some of the professional activities of its faculty. The research methodology is based on a system-activity approach and integrates the methods of system analysis, source, historians, military sociology, political science, pedagogy and psychology. The main conclusion of the study is that the professional image of the teacher of the Military Academy of the Russian Federation Armed Forces General Staff distinguishes basic academic education; a close relationship with the scientific educational activity; implementation of communication theory and practice at the expense of military training and involvement in military-strategic exercises.

Abstract: The subject of the research is the transformation of teaching military professional education systems as a whole and improvement of teaching methods in particular in relation to the shift in the paradigm of war and armed struggle. The results demonstrate today's system of military education faces new goals and objectives including tasks associated with the change in ways of organizing learning, expansion of the arsenal of means and modalities of implementation of educational activities and changing characteristics of the particular educational environment. This requires consideration of the combinations, and combinations of complementary teaching systems and methods, given that a particular type of system or methodology is the dominant method of training, and the remaining complement and enrich it. The research methodology combines methods of systems analysis, professional pedagogy, professionally-oriented and object-oriented learning. The main conclusion of the study is the need to review teaching methods both as components of the methodology of educational activities and as elements of the didactic construct that best suits the nature and characteristics of university educational activities and allows to intensify the educational process taking into account the means and modalities of implementation of educational activities and characteristics of the particular educational environment.