Abstract: Article is devoted to the review of the main ideas and perspectives of researches of the scientists entering the circle "Eranos". As the representative works of those scientists which dealt with problems of studying of "imagination", founders of this direction of researches are chosen: Maria-Louise von Franz, Henri Corben, Joseph Campbell and Herbert Read. On the example of some scientific works development of the theory of imagination in the context of a psikhanaliz, religious studies, comparative mythology and art criticism is presented. The sociology of imagination is actual area of social knowledge. Archaic myths exist in modern social structures, in practicians of social subjects. The main method - the review of scientific researches of social imagination, the critical analysis of theoretical sources in imagination sociology area. The comparative-historical method by means of which sociological theories of imagination were investigated was applied. Scientific novelty consists in detailed consideration of a number of the works devoted to such form of social imagination which is embodied in fairy tales. Maria-Louise von Franz's ideas, Carl Gustav Jung's follower, the recognized expert in the field of social psychology of the fairy tale are most in detail considered. In addition, the concept "the imagined world" and its value for social psychology are analyzed.

Abstract: The research subject of the present article is the scientific works devoted to collecting, describing and publishing folklore of the indigenous peoples of the North. In his research Kolesnikov tries to classify folklore of the indigenous peoples of the North according to their chronological order as well as their attribution to a particular ethnocultural group (Yakuts, Dolgans, Khanty, Mansi, Selkups, Evenks, Kets, Nganasans, Nenets, etc.). This review allows to outline the challenges of today's studies of folklore of the indigenous peoples of the North and provide recommendations for futher researhes of the cultural heritage of the Northern and Siberian poeples. The research methodology is mostly connected with the analysis of scientific works and researches on the topic. Kolesnikov has applied the comparative historical method and the chronological method to studying scientific works on the folklore of the indigenous peoples of the North. Based on the conclusions of the research, the researcher offers the following measures aimed at preservation of the folklore of indigenous peoples of the North: 
- It is necessary to apply new preservation measures instead of the previous ones using digital techologies and othe opportunities. This would allow to create the common database of all the collected data and provide better opportunities for studying them. 
- Taking into account the fact that some ethnic groups have already forgotten their national language, it is neessary to publish their folklore in Russian and other languages. 
- It is important to conduct different activities (festivals, holidays, contests, etc.) for the youth. This would allow to ensure the continuity of folklore traditions. 
- There should be target programs created and grants provided for the preservation, research and promotion of folklore. 
- Folklore lessons should be given at schools, colleges, institutes and universities not only in the regions where a particular ethnic group lives but throughout the North in general. 
- New collections of folklore songs, fairy-tales, legends, puzzles, etc. should be published and recorded. Audio books, audio records, videos and digital materials should be made to cover the largest audience possible. 
- It is also necessary to create specialized folklore centers where folklore archives would be stored and special activities would be conducted.