Abstract: On a material of philosophical and cinematographic art analysis of "The Conformist" is defined mechanism of action of color: 1) found that the color does not cease to have effect on the material, index, summative-iconic and integrated-cinematographic iconic status; 2) it proved that the artistic idea of the film is formulated with the help of color images, and visualized key ideological aspects of the movie, "the image of normality" and "identity" (brown / gray), the "image of the otherness" and "being different" (blue / blue)