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Reference:

Galumov, A.E. The role of public diplomacy in the formation of the positive image of the EU in Russia.

Abstract: The public diplomacy is a complex of measures, which are aimed to study and to inform the foreign audience, and to form contacts. The public diplomacy is the relations between the states, which do not include the traditional connections between the governments. In other words, the public diplomacy presupposes open dialogue between the private persons and the non-state structures of the states. Such an interpretation of public diplomacy does not coincide with the interpretation of the offi cial American administration, which gave rise to the development of public diplomacy. In accordance with the interpretation by the US Administration the public diplomacy regards mostly the infl uence on the public opinion in the target states in order to infl uence their foreign policy, and it may be implemented at the state level.


Keywords:

political science, international relations, national security, state, image, the EU, public diplomacy, Russia, interests, foreign political strategy.


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