Abstract: The article is devoted to the method of literary montage that was theoretically justified and practically used by Walter Benjamin in his 'Arcades'. Being related to the concept of the dialectical image, the method implied combining quotations from all kinds of sources including magazines, journals and poetic works. Literary montage played an important role in Benjamin's philosophy and was a practical implementation of the greater part of his theoretical concepts developed in int he spheres of aesthetics, historiography and philosophy of history such as 'kitsch', 'shock', 'dream', etc. In this article Travnikov analyzes theoretical insights of Walter Benjamin from the point of view of their practical implementation in his 'Arcades'. The researcher has also studied the relationship between the montage method and the concept of 'present time' as well as the temporal structure of a montage image in relation to Walter Benjamin's concept [Penski]. It is also offered to treat 'Arcades' as the 'alarm clock' for the 'sleeping society' [Menninghaus]. Appealing to the images that have been nourishing the memory of the two or three generations before him, Walter Benjamin intended to make the readers feel something like an insight when the time is perceived in a completely different way and the reality shows its true face - catastrophe. 

Keywords: inactive dialectics, empathy, kitsch, shock, hypertext, dialectical image, collage, literary montage, Arcades, Walter Benjamin

References:
Ben'yamin V. Parizh, stolitsa XIX stoletiya. V knige: Ben'yamin V. Ozareniya. M.: Martis, 2000.
Ben'yamin V. Sharl' Bodler: poet v epokhu zrelogo kapitalizma. M., 2004.
Zatsepin V. "Passagen-Werk" Val'tera Ben'yamina: arkhitektura, allegoriya i istoricheskoe dvizhenie. // Sharl' Bodler & Val'ter Ben'yamin. Politika & Estetika. Kollektivnaya monografiya. M.: Novoe literaturnoe obozrenie, 2015.
Travnikov S. Val'ter Ben'yamin i Teodor Adorno: spor o dialekticheskom obraze. Evraziyskiy soyuz uchenykh. Filosofskie nauki. # 4. M., 2014. S. 64.
Benjamin W. Das Passagen-Werk. In: Benjamin W. Gesammelte Schriften in 7 Bände. Bd. V. Frankurt am Main, 1991.
Buck-Morss S. The Dialectics of Seeing. Walter Benjamin and the Arcades Project. Chicago, 1991.
Dillon G. Montage/Critique: Another Way of Writing Social History. Elektronnyy resurs: http://faculty.washington.edu/dillon/rhethtml/crmontage/ (data obrashcheniya 21.10.2015).
Habermas J. Consciousness-Rising or Redemptive Criticism: the Contemporaneity of Walter Benjamin. // New German Critique. # 17. Milwaukee, 1979.
Menninghaus, W. On the «Vital Significance» of Kitsch: Walter Benjamin's Politics of «Bad Taste». // Walter Benjamin and the Architecture of Modernity. Ed. by Andrew Benjamin and Charles Rice. Melbourne, 2009.
McLaughlin K. Ur-ability. Force and Image from Kant to Benjamin. // Releasing the Image. From literature to new media. Edited by Jacques Khalip and Robert Mitchell. Stanford, 2011.
Pensky, M. Method and time: Benjamin's dialectical images. // The Cambridge Companion to Walter Benjamin. Colorado, 2004.
Perloff, Marjorie. Unoriginal Genius: Poetry by Other Means in the New Century. Chicago: University Of Chicago Press, 2010

References (transliteration):
Ben'yamin V. Parizh, stolitsa XIX stoletiya. V knige: Ben'yamin V. Ozareniya. M.: Martis, 2000.
Ben'yamin V. Sharl' Bodler: poet v epokhu zrelogo kapitalizma. M., 2004.
Zatsepin V. "Passagen-Werk" Val'tera Ben'yamina: arkhitektura, allegoriya i istoricheskoe dvizhenie. // Sharl' Bodler & Val'ter Ben'yamin. Politika & Estetika. Kollektivnaya monografiya. M.: Novoe literaturnoe obozrenie, 2015.
Travnikov S. Val'ter Ben'yamin i Teodor Adorno: spor o dialekticheskom obraze. Evraziyskiy soyuz uchenykh. Filosofskie nauki. # 4. M., 2014. S. 64.
Benjamin W. Das Passagen-Werk. In: Benjamin W. Gesammelte Schriften in 7 Bände. Bd. V. Frankurt am Main, 1991.
Buck-Morss S. The Dialectics of Seeing. Walter Benjamin and the Arcades Project. Chicago, 1991.
Dillon G. Montage/Critique: Another Way of Writing Social History. Elektronnyy resurs: http://faculty.washington.edu/dillon/rhethtml/crmontage/ (data obrashcheniya 21.10.2015).
Habermas J. Consciousness-Rising or Redemptive Criticism: the Contemporaneity of Walter Benjamin. // New German Critique. # 17. Milwaukee, 1979.
Menninghaus, W. On the «Vital Significance» of Kitsch: Walter Benjamin's Politics of «Bad Taste». // Walter Benjamin and the Architecture of Modernity. Ed. by Andrew Benjamin and Charles Rice. Melbourne, 2009.
McLaughlin K. Ur-ability. Force and Image from Kant to Benjamin. // Releasing the Image. From literature to new media. Edited by Jacques Khalip and Robert Mitchell. Stanford, 2011.
Pensky, M. Method and time: Benjamin's dialectical images. // The Cambridge Companion to Walter Benjamin. Colorado, 2004.
Perloff, Marjorie. Unoriginal Genius: Poetry by Other Means in the New Century. Chicago: University Of Chicago Press, 2010

Abstract: The article is devoted to the evolution of book from the moment when it was first created in the culture of the Ancient World and up to the present. One of the prerequisites for creating a book was the invention and development of the written language and the other prerequisite was the development of personality and society. At the first stages of the development the book ensured the consolidation of society. Later the book gained other functions such as virtual traveling, entertainment, knowledge and education. The appearance of book had a considerable influence on the humanity and formed different realities of his consciousness as well as new abilities. At the beginning of the Modern Period new readers and new requirements for a book appeared which resulted in creating a printing machine and a new type of book (technology development played an important role in that process). The last part of the article is devoted to the second technical revolution which, in its turn, resulted in the creation of a eBook and Internet. The author discusses the reasons why eBook is now superseding a paper book. The research provided in the article involved problematisation and situational analysis and was entirely based on the method of pseudo-getic analysis allowing to perform the cultural and historical reconstruction of a book. As a result of the research, the author shows that a great evolution the book has had. The main drivers of the development have been the cultural shift, technological inventions, problems and requirements of the society and personality. The ebook has led not only to the consolidation of the society and realization of personality but also constituted some sides of human consciousness and abilities.

Keywords: Book, Internet, papyrus, parchment, paper, society, personality, consolidation, thinking, technology.

References:
Arendt Kh. Chto takoe svoboda // Mezhdu proshlym i budushchim. M., 2014.
Boris Likhtman, Andrey Sidel'nikov Pravitel'stva berut internet pod kontrol'. http://www.infosecurity.ru/_gazeta/content/091225/art2.shtml
Klochkov I. Dukhovnaya kul'tura Vavilonii: chelovek, sud'ba, vremya. M., 1983.
Leon-Portil'ya M. Filosofiya nagua. M., 1961.
Mamardashvili M. Lektsii o Pruste. M. 1982.
Rozin V.M. Lichnost' i ee izuchenie. M., 2004, 2012
http://echo.msk.ru/programs/personalno/1380744-echo
https://ru.wikipedia.org/wiki/%D0%AD%D0%BB%D0%B5%D0%BA%D1%82%D1%80%D0%BE%D0%BD%D0%BD%D0%B0%D1%8F_%D0%B1%D1%83%D0%BC%D0%B0%D0%B3%D0%B0
Rozin V.M., Golubkova L.G. Defitsit kak forma vlasti // Trendy i upravlenie. - 2014. - 2. - C. 188 - 199. DOI: 10.7256/2307-9118.2014.2.11177.

References (transliteration):
Arendt Kh. Chto takoe svoboda // Mezhdu proshlym i budushchim. M., 2014.
Boris Likhtman, Andrey Sidel'nikov Pravitel'stva berut internet pod kontrol'. http://www.infosecurity.ru/_gazeta/content/091225/art2.shtml
Klochkov I. Dukhovnaya kul'tura Vavilonii: chelovek, sud'ba, vremya. M., 1983.
Leon-Portil'ya M. Filosofiya nagua. M., 1961.
Mamardashvili M. Lektsii o Pruste. M. 1982.
Rozin V.M. Lichnost' i ee izuchenie. M., 2004, 2012
http://echo.msk.ru/programs/personalno/1380744-echo
https://ru.wikipedia.org/wiki/%D0%AD%D0%BB%D0%B5%D0%BA%D1%82%D1%80%D0%BE%D0%BD%D0%BD%D0%B0%D1%8F_%D0%B1%D1%83%D0%BC%D0%B0%D0%B3%D0%B0
Rozin V.M., Golubkova L.G. Defitsit kak forma vlasti // Trendy i upravlenie. - 2014. - 2. - C. 188 - 199. DOI: 10.7256/2307-9118.2014.2.11177.