Abstract: The relevance of studying the problem of the attractiveness of the city in the assessments of student youth lies in the need to understand the factors influencing the choice of place of residence and study of the younger generation. In the context of globalization and migration processes, it is important to identify which aspects of the urban environment, infrastructure and social life attract students, as well as what problems they see in their city. Today, the phenomenon of social attractiveness is becoming more and more significant, as individuals begin to form a certain social rating in the system of any interactions, which affects their choice of moving, shopping, etc. For students, the assessment of attractiveness, as a rule, is of particular importance, since many medium-sized cities during the academic year are literally filled with students seeking to get an education or to gain a solid foothold and develop in this area. The study was implemented through a combination of two data collection methods – a mass survey and a focus group. The sample consisted of students from various higher educational institutions of the city of Barnaul (n=212). The sample is based on a system of cluster selection of respondents. The prevailing part of the student youth believes that the assessment of the attractiveness of the city of Barnaul is above average, due to its high geographical attractiveness, combining the advantages of forest-steppe and foothill zones. Social, tourism and innovation components have medium attractiveness, while economic attractiveness is low due to limited career opportunities. However, with efforts at the regional level, it is possible to increase the attractiveness of the city and prevent migration outflow. The overall assessment of the attractiveness of the city of Barnaul is at an above average level. This assessment is predetermined by the fact that there is a high degree of attractiveness within the geographical component. Barnaul combines all the advantages of the forest-steppe zone and the foothill zone, and the combination of these zones makes it possible to offset the disadvantages of aridity as the main criterion of the forest-steppe zone, as well as sharp temperature drops and recurrent frosts.

Keywords: modern society, social monitoring, public opinion, university, social conditions, sociological research, higher education, student youth, city, attractiveness

Abstract: The object of this study is the process of marginalization. The subject is the marginalization of urban space. The aim of the paper is to actualize and clarify the essence of the process of urban space marginalization, as well as to identify the features of urban space marginalization using the example of Khabarovsk. The article employs methods of scientific-theoretical analysis, generalization, and systematization of domestic and foreign research on marginalization problems, as well as empirical methods such as surveys, expert interviews, and the method of vernacular zoning. The theoretical part of the article demonstrates a multitude of different approaches to defining marginality and marginalization, on the one hand, and the lack of stable definitions of these concepts, on the other. This is primarily explained by the lack of a comprehensive approach to the study of the marginalization process. To provide a more complete definition of the process of urban space marginalization, the article applies an algorithm: causes – essence – implementation – consequences. The practical significance of studying the marginalization of urban spaces is determined by the need to control marginal areas in terms of the spread of various social deviations, as well as the need to forecast marginalization trends. Based on empirical studies of urban space (using the example of Khabarovsk), the study of public and expert opinions, and the use of the method of vernacular zoning, the overall "well-being" of different vernacular districts of the city was determined, the level of income of city residents living in these districts was assessed, the correlation between the determination of the level of "well-being" and the crime rate of the district was revealed, as well as the features of the stigmatization of urban spaces, which is an integral part of the process of marginalization.

Keywords: Welfare, Criminogenicity, territorial stigmatization, expert interview, urban space, stigmatization, vernacular areas, survey, marginality, marginalization

Abstract: The article presents some results of a questionnaire survey conducted by the staff of the Southern Federal University with the participation of colleagues from other educational and scientific centers in November-December 2023 on an all-Russian representative sample (N=1600). The aim of the study was to clarify, refine and test the author's methodology for analyzing the ideological models of public consciousness of modern Russians in the generational and regional dimensions. The object of the study was the processes of formation of worldviews in the consciousness of generations of modern Russia, the subject - the ideological models of Russians in the generational and regional dimensions. The theoretical basis was J. Turner's concept of self-categorization, as well as the principle of "meta-contrast". The basic method for collecting empirical data was a questionnaire survey in eight regions of Russia. Four main age cohorts were identified for the study: 18-24, 25-39, 40-59 and 60+ years. The questionnaire survey was preceded by a series of focus groups in order to identify key characteristics of generational self-categorization. As was established during the study, certain worldview constants are found in the consciousness of Russians that unite all generations both in their self-categorization and in their opposition to other generations, as well as in their cognitive-value preferences. These same constants are also manifested in the opposition of one’s own generation to other – younger and older – generations. At the same time, older generations clearly act as a projection of their own ideas about what is proper: all age cohorts attribute superior qualities to older generations. Such uniformity in the description of older generations also allows us to speak more about cultural constants of worldview models projected onto the image of the older generation than about real generational differences.

Keywords: identity, generational analysis, generations of Russia, ideological concept, ideology, value constants, group consciousness, mass consciousness, worldview model, worldview

Abstract: The object of the study is the demographic security of the Russian border region. The article presents brief results of a statistical study conducted in the Altai Territory, a typical subsidized region of Russian society. The subject of the study was the social mechanisms of depopulation trends of human capital, namely, the birth rate, mortality and features of the migration decline of the region's population. The study was conducted on the territory of the Altai Territory, which is a border region and is significantly influenced by external factors on its demographic situation. The results of the study can be used to develop effective measures to stimulate fertility and reduce mortality, as well as to develop and implement measures to improve the demographic situation in the region and in other regions of Russia with similar problems. The research methodology is based on a multidisciplinary comprehensive analysis, including structural, functional, demographic approaches in combination with a secondary statistical analysis of the main reproductive indicators of the region's population. The novelty of the study lies in the description of the territorial specifics of negative trends in one of the border regions of the country in theoretical comparison with national and global trends. Regional trends in fertility decline, fluctuations in the mortality rate, features and causes of the processes of migration loss of the population of the Altai Territory are described. Conclusions are drawn that demographic security is the main factor in the sustainable development of society and the state. Modern regional and all-Russian social policy should be aimed not only at analyzing the risks associated with demographic changes, but also at minimizing their negative consequences. Trends in the field of fertility, mortality, and migration of the population of the Altai Territory indicate its accelerated depopulation. Timely innovative scientifically based approaches are needed to form an integrated policy aimed at strengthening the demographic security of the Russian region.

Keywords: human capital, border territories, social well-being, national health, healthy, mortality, ertility, demographic security, demography, reproductive mechanisms

Abstract: The work is devoted to the problem of excessive impact of digital devices and the Internet on the younger generation. The subject of the study was digital consumption by children before adolescence. The author examines in detail such aspects of the topic as the peculiarities of introducing children to digital devices and the Internet, the positive and negative consequences of digital socialization, the forms of content preferred by children, the socializing functions and culture of digital consumption of children, as well as the role of adults in the process of forming the latter. It is noted that early introduction to digital devices has become an obligatory part of modern upbringing of children. The main attention is paid to the harmonization of digital socialization of the younger generation in the context of rapid development of technologies and information flows. The author conducted a sociological analysis of digital consumption by children under 11 years of age. The paper presents the results of a survey of 207 families from Moscow and the Moscow region in 2023, as well as an expert survey of 12 experts in the field of child rearing, preschool and primary school education in 2024. The study revealed that children are introduced to digital devices starting from the age of one and a half to two years. Negative consequences include health and developmental disorders, while positive impact is associated with increased competitiveness and development of cognitive skills of the child. The novelty of the study lies in the fact that the author offers specific recommendations for harmonizing digital consumption. A conclusion is made about the need to form a culture of digital consumption from an early age, as well as the role of parents and teachers as mediators in the process of digital socialization.

Keywords: internet safety, impact on health, impact on development, upbringing, digital consumption's culture, child, digital socialization, internet, digital devices, digital consumption

Abstract: The article presents the results of research of a forecasting, planning and management of social processes. It is shown that this activity claims to be a complex one, integrating traditional forms of activity that realize cognitive and active attitude to the future (forecasting, planning, design, reflection). At the same time, foresight also performs as an ideological framework that unites the above-mentioned forms of activity without integrating them into a holistic activity. The demands, in response to which the foresight was formed, have been identified. It is shown that the relevance to these demands requires foresight to focus on the integration of various resources involved in the processes of social systems management – epistemic, methodological, organisational, etc. It is shown that in the light of this task, the so-called principle of participation or participatory approach is constitutive for foresight. This principle implies the participation of social actors without proper training in professional activities (which traditionally include social forecasting, social design, management, etc.). A detailed characterisation of this principle is given, examples of its operation in the field of social sciences and social action are given. It is substantiated that the implementation of this principle explains why foresight goes beyond the boundaries of specialised scientific research and science-based social design without turning into a social technology. It is revealed that foresight is characterised by a poly-agent structure, which from the epistemological and activity points of view is also poly-subjective, but in special conditions foresight allow us to move from poly-subjectivity to collective subjectivity, turning foresight into an instrument of social cohesion. Finally, the author’s assessment of the limits and prospects for the applicability of the participatory principle in the practice of foresight is given.

Keywords: management, transdisciplinarity, social technology, epistemic subjectivity, participatory, participatory principle, social forecasting, social sciences, foresight, polysubjectivity

Abstract: The article examines sociotechnical convergence, which causes hybridization of social space, resulting in simultaneous social interaction in both digital and real space. The subject of the study is the influence of this phenomenon on digital marginalization, expressed in the occupation of individuals in a transitional state between these spaces. And people who limit the use of digital services, devices and technologies or refuse to use them may even be excluded from the digital format of society. When studying digital marginalization, it is important to take into account the dangers and risks of socio-technical convergence. The purpose of this study is to assess the impact of various risks of socio-technical convergence on the process of marginalization of the population. The methodological basis for the study of digital marginalization is the concept of socio-cultural marginalization and the domestic concept of structural marginalization, adapted to the realities of a hybrid social space. The methodological basis for studying the risks of socio-technical convergence is the concept of convergence of dangers into risks. The method of empirical research was an expert survey of specialists associated in their professional activities with digital transformation. The study found that the main risks of sociotechnical convergence are technical and technological, sociotechnical and social vulnerability risks. According to experts, technical and technological and sociotechnical risks that violate the security of using digital services are becoming critically important: it is the lack of security in the hybrid space that inclines people to either limit the use of digital technologies or abandon them, which contributes to their marginalization. Social vulnerability risks that aggravate the process of marginalization include internal resistance to change, lack of skills and knowledge to use digital devices, technologies and services, as well as the lack of necessary technical means to work with them.

Keywords: structural marginalization, marginalization, sociocultural marginalization, digital society, expert survey, risk, hazard, hybridization of social space, digital marginalization, sociotechnical convergence

Abstract: The development of digital technologies creates the basis for interaction between government authorities and citizens. The involvement of citizens in state and municipal management is considered as the most important state task. Communication methods and formats are expanding to ensure accessibility, efficiency and ease of interaction. Social networks are a popular tool for informing, advising and educating the population. Since December 1, 2022, public authorities are required to use social networks to interact with citizens, expanding opportunities for citizens to participate in the development of proposals, discussion and management decision-making. The article compares the activity on the official pages of the administrations of large Russian cities before and after the adoption of the law on the mandatory creation of official pages of public authorities in social networks (state-owned websites). The paper considered the official pages (state-owned publications) of the executive and administrative bodies of municipalities – administrations of 30 large cities that are the administrative centers of regions (subjects) of the Russian Federation. Data was collected on VKontakte pages, data collection and analysis was carried out manually and automatically using a specialized service for 2022-2023. The article compared and interpreted information about subscribers, publications on official pages, characterized the indicators of engagement and activity in the social network in absolute and relative terms. It was established that all the reviewed state-owned websites were created before 2022, but after the decision was made to create official pages, they became more active. The results show that the number of subscribers, publications, reactions (likes, comments, reposts) has increased, but overall engagement has decreased. The proposed study focuses on comparing the activity of official pages for 2022-2023, which distinguishes it from other studies that focus on monthly data analysis, the work is limited to the use of quantitative data. The conducted research contributes to the work on evaluating the effectiveness of state-owned websites, its results can be used by specialists responsible for maintaining social networks in public authorities to search for best practices in this area, improve feedback from authorities and society using social networks and assess the involvement of citizens in communication.

Keywords: comment, repost, like, public page, official page, engagement, public administration, public participation, social network, feedback