Abstract: Interactive media is a type of multimedia content that involves active user interaction, which includes various forms such as interactive presentations, games, applications and digital installations that combine text, sound, images and video in one space. The relevance of this study is related to the increasing popularity of interactive art works – computer games and, as a consequence, the increasing demand of the industry for qualified game designers. The aim of the study is to analyze the artistic design methods used by game designers to create artistic images in game video content, which contributes to the development of an integrated approach to creating a visual solution for interactive game video content. The objectives of the study are to systematize the methods and techniques by which the artist attracts and holds the user's attention in gaming media content. The object of the study is interactive computer games. The subject of the study is the peculiarity of the artist's work when creating an image of interactive content, in particular, computer games. In the course of the research, general scientific methods were used, such as analysis and synthesis, description and systematization. The novelty of the work is determined by the fact that it identifies key visual techniques used in the creation of game content. The study clarifies the designer's capabilities in creating an artistic image in interactive computer games. The proposed systematization of methods and techniques of an artist's work has practical significance, since it can be used in the work of game designers, as well as theoretical significance, since it can be used in compiling software and methodological material for training animation and computer graphics artists.