Abstract: The work is devoted to the philosophical analysis of a number of culturological factors related primarily to visual genres and forms of culture, the subsequent impact of which on the rapid development of scientific and technological progress in the last decades of the XX – first decades of the XXI century directly or indirectly influenced the features of the functioning and appearance of the interface of screen devices in their now familiar form. The historically alternating cultural requirements for transformations of visual images in relation to their perception were investigated in diachrony. Through the analysis of visual culture, the authors consider modern technology as a unity of three components: technological, socio-cultural and anthropological. These components allow us to present the technique as an integral phenomenon for philosophical consideration. The research methodology is based on the use of empirical material from the field of modern technology development, and also includes an analysis of historical, philosophical and cultural sources related to the study of technology. When comparing the mimetic forms of traditional culture with the mimetic ways of reflecting the screen-type interface, a comparative typological approach is applied. The scientific novelty of the research lies in an attempt to compare the mimetic forms of traditional culture with the mimetic ways of reflecting the screen-type interface. By comparing these forms, the authors go out to study a broader phenomenon of modern society and culture – the phenomenon of technology. This research contributes to the development of the philosophy of technology in Russia. One of the tasks of the philosophy of technology is to study the subject of technical activity, which functions today as a new technical environment, in the context of digital and nanotechnology. Technical activity is the basis for the emergence of new knowledge about society. Technology acts as a form of materialization of ideas in practice, affects the development of technical sciences, all branches of knowledge in the modern world.
Screen culture acts as a part of technical development based on the digitalization of technologies, but at the same time, it allows us to present technology as a unity of technology, man and society.

Abstract: The article is devoted to the study of the concept of "technology" in the history of philosophical thought. The authors have consistently analyzed the psychological, symbolic and socio-cultural factors of influence on the processes of the origin and evolution of technology, which is represented in the history, primarily of classical philosophy, in the form of metaphors of "machine" and "mechanism". This research focus makes it possible to study the interaction of human and technical in a historically and culturally mediated philosophical discourse.
In conclusion, a brief overview of the models of representation of technology and the image of a person associated with it as a machine or mechanism dominating in modern information culture is given, epistemological philosophical and natural scientific factors of the functioning of this process are highlighted, and a conclusion is made about the dominant concept of technology as a "supporting structure" of modern culture Using the comparative method, ancient, medieval, and modern concepts of technology, as well as the binary opposition of "man–machine" formed by it, are studied. For the first time, the reconstruction of the concept of technology was carried out through the analysis of socio-cultural discourse in philosophical constructions. The role of these constructions in culture is determined. The authors came to the following conclusions:
1. The genesis of the concept of technology was associated with the understanding of technology as technology, but technology in ancient thought was a broader concept, denoting the totality of artificial human activity represented in technology (specific objects, images) as a means of defining reality.
2. The "supporting structure" of the concept of technology in Western European culture are the metaphors of "machine" and "mechanism", which laid the foundations for understanding man in a post-industrial society.
3. Modern culture can be considered as a technical and technological reality that continues the reconstruction of the metaphor of the "machine" that has developed in the history of philosophical thought.